LAND ROVER REVEALS UNIQUE ‘MY LAND, MY MUSIC’ COLLABORATION

Land Rover has revealed an exciting new collaboration with Sony Music Entertainment Middle East, merging the automotive and entertainment worlds together to create a powerful celebration of music and cultural diversity across the Arab region.

The, ‘My Land, My Music’ collaboration brought together renowned music producers, Jean-Marie Riachi and Omar Basaad as they undertook a musical journey, meeting, discovering and documenting the musicians and sounds of the region’s varied communities. The different sounds captured were arranged to produce a final soundtrack that honours the land, heritage and people of the Middle East, with a club remix also produced to ensure the project captured the imagination of all music fans.

Produced by Emirati film director Ali Mostafa, and directed by Emirati filmmaker Ahmed Abdulqader, a ‘My Land, My Music’ documentary tells the story behind the sounds recorded along the way.

To discover exclusive behind-the-scenes sound clips and footage from the Land Rover ‘My Land, My Music’ adventure, please click on the below links:

MYLAND
Land Rover MENA YouTube.